Wednesday, October 22, 2014

Introducing The New Shu Uemura


 World-renowned Japanese make-up brand, SHU UEMURA, recently opened the doors of its newest flagship store at the Powerplant Mall, the first boutique in the Philippines to showcase the renewed culture and look of the brand. SHU UEMURA invited selected guests for an exclusive walk-through of the new store, giving them the first look into what the new shu is all about.

Shu’s new retail concept is inspired by Tokyo, a city known for its cutting-edge fashion, creativity and cool trends, and the birthplace of the SHU UEMURA brand. The store’s new look is vibrant, sensorial and alive, with neon lights, quirky chairs and live-moving screens that take customers on a unique journey that is in itself reminiscent of the glimmering city. 

shuLIVE: Brand excitement comes to life at the new shuLIVE station, where customers can watch behind-the-scenes videos and make-up demos of International Artistic Director Kakuyasu Uchiide and the rest of the shu elite team.


shuATELIER: Right at the heart of the new retail space is the shuATELIER, a consultation and display area that showcases all of SHU UEMURA’s make-up products—from foundation to drawing pencils, and eye shadows to lipsticks. The profusion of products here enhances the ‘touch and feel’ vision of the brand’s founder and provides a fun & playful make-up experience. 


shuLASH: The shuLASH station allows customers to discover the iconic collection of SHU UEMURA eyelashes. Shu’s Beauty Stylists also interact with customers in this area to help them discover and enhance their look through different kinds of eyelashes that the brand has to offer.




shuSKIN: Following the principle of Mr. Uemura  that “beautiful make-up starts with beautiful skin”, shuSKIN is a key area that highlights the skincare expertise of the brand. shuSKIN houses shu’s best-selling cleansing oils and other skincare products. 




shuGIFT: Collector’s items, limited editions, and new collections are featured at the shuGIFT section, making it easier for customers to find the perfect presents for any occasion.



shuBEST: A special area called shuBEST is also part of shu’s new customer journey, featuring the brand’s best-sellers and product must-haves. 

With the new design features, coupled with the brand’s longstanding make-up expertise, the new shu store is set to deliver a more exciting and irresistible beauty experience. Visit this new make-up wonderland destination at the 2F Powerplant Mall and experience the full-range of color, the unique character, and the fun Tokyo vibe that the new SHU has to offer. 

Monday, October 13, 2014

Suite Blanco SM Makati

Popular Spanish fashion brand Suite Blanco opens its third store in the Philippines at the second floor of SM Makati, servinf stylish costumers in the country's central business district. I love the modern, trendy and diverse sense of this brand and how it speaks to young and modern women with an unhibited urban spirit and who aspire for the latest styles that are affordable, which gives them more freedom with their spending. 

Here's a peak of their FALL-WINTER 2014 collection.




Reviving timeless classic silhouettes, from circle skirts to fit-and-flare dresses, this collection is all about the merge of modern feminine and sleek minimalism. Black, white and gray pieces set the stage for the monochrome mood of the season.




I love how affordable their set of jeans and leather statement pieces are! :)





Visit Suite Blanco's newest branch now! Don't forget to follow them on Instagram @suiteblancoph